Coast to Coast Jewelry

About Us

Our Story

“We take great pride in offering stellar service and have the depth of knowledge to help our customers,” co-owner Chris Atwell says. “We buy gold, silver and platinum bullion, and, of course, buy and sell estate jewelry. Plus, we offer appraisals of estate jewelry, coins, watches, pocket watches and flatware.” The business is an authorized dealer for Seiko, Pulsar, Citizen and Fossil watches. The store boasts exquisite jewelry lines and coin collections. With its convenient location on Highway 301, Coast to Coast Jewelry and Coin is your best choice for all of your jewelry, coin, and estate needs. (It’s just behind Gio’s Deli.) The store welcomes customers from The Villages, Ocala, and all of north-central Florida.

The Store & Family History

Coast to Coast Jewelry and Coin is a family business, started in 1997 by brothers Chuck and Chris Atwell. Chuck’s son, Sam, is now part of the family’s operation, and all three service customer needs. Chuck especially enjoys working with jewelry while Chris has expertise in coin evaluations. The staff has decades of experience, and a reputation as honest, reliable, and trustworthy.
“One of our joys in this business is taking something old–say a couple of heirloom rings from each grandmother–and reworking the stones and settings to create a brand new, custom piece that will be enjoyed by new generations,” Chuck says. “It’s so satisfying to see people’s reactions when they get the new jewelry that still has those emotional attachments to the older family members.

“It can sometimes be challenging to find a store that you can trust,” Chuck admits. “The jewelry business is complicated, and having a long-time, reliable, and trustworthy store will help you make good decisions about your purchases and feel confident knowing you have the best options available. Customers know they can trust us with their jewelry, coins, and estate services because we’ve been around for a long time and have the certifications and education to back up our professional expertise.”


Full Service, Old School: Buy & Sell, Estate and Repairs.
Chuck, Chris, and Sam are fully certified by nationally recognized professional organizations to perform jewelry design and repair services. These include the Gemological Institute of America, Jewelers Vigilance Committee, the Numismatic Guaranty Corporation, the American Numismatic Association, and Professional Coin Grading Service.

The store sparkles, of course. In addition to glass display cases of gorgeous merchandise in gold, silver, diamonds and semi-precious stones, Coast to Coast Jewelry and Coins also offers appraisal services.

Behind glass, in view of the customer, are two repair stations, where repairs and jewelry customization are done on the premises. Repair stations are literally transparent; you can watch the jeweler handle your piece every second. Some repairs can even be made while you wait or are shopping nearby. Or you can schedule an appointment. The staff can handle simple repairs to complex design work. Ring sizing is popular, as well as mounting and remounting stones in new settings.

In the watch repair section, a full-time service in itself, the store makes repairs on all makes and models of watches–quartz, manual, and automatic wind instruments. Battery replacement and band repair can be done in minutes.

Chuck is experienced in all areas of the business, and is primarily responsible for the store’s coin operation. He buys, sells and trades all U.S. coins, currency, commemorative coins, and he specializes in “Morgan silver dollars.” The store displays perfectly preserved examples of “Confederate states” currency, silver certificates and all numismatic coins (PCGS, NGC and ANACS).

The business is also available to assist with inheritance pieces–coins and jewelry that may need proper evaluation and appraisal for estate or insurance purposes. “We can help your family decide how to handle these select items. You need a professional opinion on family heirlooms,” Chris advises.

Our Mission

Coast to Coast Jewelry & Coin features some of the finest jewelry, experts, collections, and coins available to the public. We are dedicated to helping you build your collection.

Outstanding Service

We understand that you expect the best experience and the best service from us. We are committed to delivering the best of the best to you every time, all the time.

Commitment to Quality

At Coast to Coast Jewelry, we are committed to providing our clientele with the highest grade jewelry, diamonds, coins, and more. You are in our expert hands.

Our Team

Visit our shop to see amazing creations from our designers

Coast to Coast Jewelry and Watch Repairs
Chris Atwell

Owner | Founder

Coast to Coast Jewelry and Watch Repairs Chuck Atwell
CHUCK Atwell

Owner | Founder


Sales Associate

Charlye Molina

Designer & Repairs


Very nice showroom. Everyone one there was so nice, almost like they appreciated the business. Imagine that. Very pleased with my experience. Almost can’t wait till we break more jewelry!
Chris C.
A broken silver ball/ornament/whatcha ma call-it had me looking for a jeweler I hoped I could trust to fix it without making it obvious it had come apart. Viola, Coast to Coast Jewelry & Coin. When I dropped it off on a Tuesday, I figured it would be a week or two before it was finished. Viola, again. Next day I got the call that it was ready for pickup. The repair was perfectly done. Will I use them again? You bet, without hesitation.
John D.
Awesome customer service! Repaired my watch in one day! Nice and honest family business. A++ all around. I highly recommend them!
King A.
I had a wonderful experience with Chris, one of the owners, when I brought in my late husband’s collection. Chris took all the time needed to assist me and explained everything to me. I would suggest that anyone who has questions or wants to purchase anything to just go to Coast to Coast Jewelry and Coins. Thank you Chris for all your help!!
Eileen B.
My wife lost a 1/3 carat diamond in her engagement ring after 29 years. I dropped it off and had it upgraded to a .48 carat diamond. Chris and everyone there were very nice and professional. We got the ring back in a few days with a very pretty diamond and new setting. Great people and high quality work!
Scott M.
Sales people are friendly and knowledgeable. Good quality and prices.
Bill M.
Experts at restoring, good prices, very knowledgeable and very friendly.
Donald W.
Great Shop! Great People! Highly recommended
Tara B.